On one hand, I would sell the stock. The chart tells me it has been in a downtrend for a long time, and will probably continue down further. The loss you incur can be applied against the capital gains you may have this year (in 2008) or carried forward to use in a later tax year. Of course, when you sell it, I think you must wait for more than 30 days should you want to buy the stock again.
On the other hand, after you sell it might be worthwhile to keep it on your watch list and perhaps revisit it later sometime.
Looking at their website, I notice they have been expanding which probably means they presently have a large debt to look after. How well they will do later on, I don't know.
Although they are needed in today's society, in some areas of the country it's a tough business to be into. I know some smaller retirement homes have had to close their doors because of the costs to operate them.